Categories
Integrated Creative Campaign
Celebrates innovative campaigns that seamlessly blend at least three different advertising mediums (digital, broadcast, social media, print, mobile, podcast, augmented/virtual reality, and experiential) to showcase a deep comprehension and engagement with diverse audiences, including BIPOC, LGBTQIA+, and individuals with disabilities.
Student Impact Award
Honors student’s campaigns that leverage advertising to drive positive change. Submissions may span a diverse array of platforms, including digital, broadcast, social media, print, mobile, podcast, augmented/virtual reality, and experiential marketing. Eligibility is extended to individuals currently enrolled either full- or part-time in an accredited educational institution within the U.S., including those in internship positions. Entries must originate from projects developed during the academic tenure of the applicant, specifically from January 2023 to December 2023, excluding works produced while employed in the advertising industry.
Diversity, Equity, & Inclusion (DEI) Student Programs
Recognizes a company or organization for their development, execution and management of programs designed to increase diverse representation at the collegiate level, increasing awareness of various career opportunities within the advertising industry and creating clear entry-level pipelines.
Excellence in Supplier Diversity
Recognizes brands and agencies that champion diversity by actively engaging BIPOC, LGBTQIA+, and disabled professionals in the creation and execution of their advertising campaigns, both in roles in front of and behind the camera. This award recognizes the commitment to inclusivity across all facets of production, including but not limited to actors, models, writers, production crews, cinematographers, sound engineers and/or utilizing minority-owned agencies.
Workforce Inclusion
Recognizes a company or organization that demonstrates a strong effort to retain and promote BIPOC, LGBTQIA+, and people with disabilities within their workforce. Winners in this category will have successfully developed programs (i.e., ERGs and/or BRGs) that provides mentorship and sponsorship, as well as enhances employee allyship, inclusion and understanding of the various ethnicities, backgrounds and cultures within the corporate environment.
Mosaic Champion: Individual
Recognizes a professional that has been continuously supportive of and goes above and beyond in their efforts to champion diversity, equity, & inclusion within the industry. This individual has demonstrated unwavering belief in this cause through mentorship, leadership, support of DE&I initiatives, and by implementing cutting-edge strategies & approaches for addressing diversity issues, among other methods.
Mosaic Champion: Organization
Recognizes an organization that has been continuously supportive of and goes above and beyond diversity, equity, & inclusion within the industry. This organization has demonstrated unwavering belief in this cause through internal and external DE&I initiatives, including prioritizing supplier diversity as well as implementing cutting-edge strategies & approaches for addressing diversity issues, among other methods.
Allyship to Advocacy
This award honors individuals, companies, or organizations that have moved beyond passive support to actively championing BIPOC, LGBTQIA+, and/or individuals with disabilities. Recognized projects or initiatives should amplify marginalized voices, enhancing visibility, and fostering a deeper understanding and appreciation of these historically underrepresented communities. This category celebrates those who not only advocate for inclusivity but also implement tangible actions that contribute to meaningful societal change.
Innovative Narratives
Recognizes individuals, companies, or organizations that excel in revealing and honoring the untold stories within our society through innovative storytelling mediums such as visual arts, music/audio compositions, podcasts, influencer collaborations, and immersive experiences. It prioritizes narratives that move beyond clichés to authentically represent the richness and diversity of BIPOC, LGBTQIA+, and/or disabled communities, showcasing their complexity and vibrancy. This category celebrates those who thoughtfully and intentionally bring to light the nuanced experiences and perspectives of historically marginalized groups, offering them a platform to be heard and appreciated in all their diversity.
Data Driven Transformation
Recognizes companies or organizations that leverage data and analytics to forge innovative solutions and create unique, impactful experiences for underrepresented communities. It highlights entities that prioritize the discovery and amplification of hidden narratives, employing data-driven strategies to thoughtfully and intentionally address the needs, challenges, and aspirations of BIPOC, LGBTQIA+, and/or people with disabilities. This category applauds those who not only harness technology for advancement but also ensure that their interventions contribute to meaningful social change, shining a light on stories that are often overlooked.
Agency of the Year *New Category*
Honors a minority-owned or majority-minority owned agency that has demonstrated an unwavering commitment to creative excellence within the advertising industry. In a field driven by innovation and narrative, these agencies stand out not only for their groundbreaking work but also for their dedication to inclusivity, cultural richness, and unique storytelling. We seek agencies that have not just excelled in producing exceptional advertising content but have also shown resilience in overcoming challenges, pioneering new paths in management, invention, creating cultural impact and fostering a workplace environment that celebrates diversity at every level.
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